"Innovation is CREATIVITY that ships" (Steve Jobs). Not a PowerPoint slidedeck.

“Having through a unique time in business history, we are again thinking very hard about the things that are critical to our success.”
Steve Ballmer. “Four Pillars of Excellence,” published in Executive Excellence.

Below is the (living) dialogue map of the shared mental model of the Microsoft founding management team and represents the gist of the article.



Any firm that aspires to become a truly great company should understand the thinking process of its founders and create a dialogue map of the “Founders’ Touch.”


innovative thinking

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